Blog

Gretchen Rubin’s groundbreaking framework, The Four Tendencies, revolutionized how I think about personality types and habit formation, so I was thrilled to have an in-depth conversation with her about it. As the bestselling author of The Four Tendencies, Rubin has transformed our understanding of how different people respond to expectations, providing invaluable insights into motivation, […]

This year marks 20 years since I started my business, and if there’s one thing I’ve learned, it’s that owning a business isn’t the easy path to riches many think it is. In this post, I’ll share a 5-step practical guide to help you get started—but more importantly, how to focus on building a business […]

Most business plan executive summaries fail because they focus on irrelevant details and lose investors’ attention in the opening lines. In this post, we’ll break down how to craft an executive summary that gets results, covering all the essential components, sharing real-world examples, and providing a ready-to-use template for you to start right away. Core […]

In this post, we’ll show you exactly how to price your online course, walk you through how we priced some of our own products here at IWT, and give you some tips on how to raise your prices in future launches. How to Price Your Online Course Here at IWT, we use this Taxonomy of […]